Are people predominantly driven by the economy of reason- one where all customers and employees are mere mercenaries, driven mainly by financial gain? Is the only way to motivate and reward employees through financial gain? Is the only way to obtain customer loyalty by providing better products at lower prices and then attempting to lock customers in with advanced customer loyalty programs?

Has this approach reduced staff turnover? Has this approach prevented customers from flocking to the next competitor at the prospects of an incrementally better deal?

The answer is NO.

Although companies recruit from the best business schools, compete for the best talent staff turnover is at an all time high. And what about customers – they have just become more fickle as loyalty programs and customer incentives have increased.

So, what is the answer? What have some of the great companies discovered are the limitations of an economy of reason?

They have come to the realization that all human beings, both employees and customers want, nay, need to be emotionally engaged – and that pure commercial practices is not the key to being emotionally engaged.

Great companies know that emotional engagement is the pivot in developing productive employees and cultivating profitable relationships with customers.

Gallup research spanning 10 million customers, 3 million employees and 200 000 managers from some of the most well known brand companies indicate that at best, organizations are operating at one-third of their human potential.

Is that wasted opportunity? Is that incredible untapped opportunity?

Gallup research further indicates that although 70% of customers buying decisions are based on human interaction with sales staff, companies only dedicate 10% of their resources to ensure positive human interaction.

It is with this tremendous untapped opportunity in mind that Mindman focuses on developing products, processes and toolsets to assist organizations in engaging their employees, their leaders and their customers.

Listed below are the various ways that we can assist in engaging your employees, your leaders and your clients...